Factory Essay

FACTORY FILM

Miwa Matreyek is an incredible animator.  She is the creator of the animations Digitopia and also Circus. One of her animations though that I find the most interesting is her animation Factory. Factory was created in 2004, portraying two messages, 1; that technology is taking over the used of human labour and 2; the revolution of technology.

The use of black and white for the colour scheme has an effect of making the audience feel dull and sad. It is displaying a message of work being a miserable environment. At the beginning of the animation workers are shown walking into the factory and checking their watches. This is producing a message of people being workaholics. These workers also help to show the factories that have been placed in the image introduction. The factories have been made in dark shades, using sharp and edgy lines. The use of these lines helps the audience to see the factories in a way that displays them as an unhappy place to be. The sharpness shows that the factories are a hard place to be. 

To me the most striking element in the animation is the machines, gadgets and robots used in the factories. These are in motion while the workers are watching them and one person is controlling them. This is portraying the revolution of technology in todays working environments. Technology has improved significantly over a short period of time and the revolution in factories is defiantly shown in the animation of factory. The use of a human hand being interpreted into the technology of the factory is showing that although humans work, technology is taking the jobs of many workers now days.  

The uses of sounds that are played through out the film display the importance of the message. Through out the duration of the film there is no human noise what so ever. Mechanical and robotic noises are the only sounds heard through out the film. This is helping to prove the message of technology revolution in factories.  Although the sounds help to provide evidence to the message being displayed, it is also creating a bored and sad mood to the film. This mood makes the audience think of factories as a depressing miserable place and somewhere they would rather not be.

The techniques used by the animator are smooth and complex. There is a excessive use of Photoshop as well as I-stock. It is evident through out the film that there is much use of Photoshop. An example of her excessive use of Photoshop is from the introduction where she has produced an image of factories, clouds, smoke and workers.

It is obvious that most of the elements used in the film are adding to the message by either the use of colour, sound of people. Personally I think that the repetition of the same objects could have been improved to make the film more enjoyable to watch as well as an addition to the message instead of just the use of people working in a factory that has been technologically improved. Though the statement and message that the artist Miwa Matreyek is trying to display is still very evident in the film.